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Mission

At New Hair Goal, we have a hair-iffic mission – to help you unleash your inner hair goddess (or god) and feel like the fierce and fabulous being you truly are! We believe that everyone deserves to feel confident and beautiful, and we’re here to make that happen, one strand at a time. 

You can rely on NGH and let’s embark on this hair journey together. New Hair Goal is here to empower you to rock your days with greater hair and unwavering self-assurance!

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Mission

At New Hair Goal, we have a hair-iffic mission – to help you unleash your inner hair goddess (or god) and feel like the fierce and fabulous being you truly are! We believe that everyone deserves to feel confident and beautiful, and we’re here to make that happen, one strand at a time. 

You can rely on NGH and let’s embark on this hair journey together. New Hair Goal is here to empower you to rock your days with greater hair and unwavering self-assurance!

Hey, fellow hair enthusiast👋!

We are the founders of NHG, a team of three top hairstylists from Estonia, and we’re here to tell you: 

📣Know that on your journey towards healthy hair growth, you are never alone. We are here to support you every step of the way!

After spending over a decade in the hair industry, we noticed (almost) everyone has a hair loss horror story to tell. 

Witnessing the emotional impact of hair loss, we rolled up our sleeves and got to work. Together, we can navigate this journey and find solutions that work best for you. 💕

🥊 We combined our expertise 

Spent years researching and testing…

And finally developed NHG – an at-home hair growth treatment program that’s science-backed and delivers real results.

We are proud to say that New Hair Goal has worked wonders on tested clients, and the results have really been truly remarkable!

Join us on a journey towards healthy, beautiful hair with NHG. We’re excited to see the incredible results that await you!

Sincerely,
Merike, Marleen, Heleri❤️

Hey, fellow hair enthusiast👋!

We are the founders of NHG, a team of three top hairstylists from Estonia, and we’re here to tell you: 

📣Know that on your journey towards healthy hair growth, you are never alone. We are here to support you every step of the way! 💪🏻💆🏻‍♀️

After spending over a decade in the hair industry, we noticed (almost) everyone has a hair loss horror story to tell. 

Witnessing the emotional impact of hair loss, we rolled up our sleeves and got to work. Together, we can navigate this journey and find solutions that work best for you. 💕

🥊 We combined our expertise 

Spent years researching and testing…

And finally developed NHG – an at-home hair growth treatment program that’s science-backed and delivers real results.

We are proud to say that New Hair Goal has worked wonders on tested clients, and the results have really been truly remarkable!

Join us on a journey towards healthy, beautiful hair with NHG. We’re excited to see the incredible results that await you!

Sincerely,
Merike, Marleen, Heleri❤️

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Our story

The story behind the brand NHG – NEW HAIR GOAL – is about three Estonian top hairstylists whose aim is to raise  self-confidence by creating products that stimulate hair growth.

These women – Marleen, Heleri and Merike- are bound by passion for hair, prioritising the emotional well-being of a customer, empowering each other and never giving up on their dreams.

Working everyday with our clients made us understand that  hair has a major impact on our general well-being. It acts as  the crown we wear everyday, giving us the self-confidence we need to succeed in our lives. 
By holding our NGH bottle you have become a part of our story  and we would like to express our sincere gratitude for that.

It is your New Hair Goal that we keep focusing on. NHG is committed to using natural and sustainable ingredients, while also embracing technology and science to create effective and safe products.

Yours sincerely – Marleen, Heleri and Merike 

identity

Behind NHG

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Say hello to Merike!

Merike Minlibajeva, the superstar hairstylist from Estonia. She’s been in the beauty industry for over a decade, and let me tell you she has such a vast knowledge of her craft. Not only is she a pro at different modest hair colouring techniques, but she’s also the co-founder of Big Apple Salon (team of 20 hairstylists), an executive coach, and even a Restorative justice volunteer – talk about a superwoman!

Merike’s vision for NHG is all about valuing human interaction and emotional well-being. She believes that every client’s story and experience is unique and deserves to be heard. Truly inspirational woman who not only knows her stuff but also cares about you as a person!

And who knows, if you’re lucky, you might even get to hear some of Merike’s hilarious jokes while meeting her in person. She’s a real gem, and we’re lucky to have her as part of our NHG family.

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Say hello to Merike!

Merike Minlibajeva, the superstar hairstylist from Estonia. She’s been in the beauty industry for over a decade, and let me tell you she has such a vast knowledge of her craft. Not only is she a pro at different modest hair colouring techniques, but she’s also the co-founder of Big Apple Salon (team of 20 hairstylists), an executive coach, and even a Restorative justice volunteer – talk about a superwoman!

Merike’s vision for NHG is all about valuing human interaction and emotional well-being. She believes that every client’s story and experience is unique and deserves to be heard. Truly inspirational woman who not only knows her stuff but also cares about you as a person!

And who knows, if you’re lucky, you might even get to hear some of Merike’s hilarious jokes while meeting her in person. She’s a real gem, and we’re lucky to have her as part of our NHG family.

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Say hello to Marleen!

Marleen Pärkma, the Estonian hairstylist who’s taking the beauty industry by storm! Not only is she a celebrity hairstylist, but she’s also the founder of Wavebar salon and the Hella Hair brand. This woman is a true entrepreneur, and her ability to overcome any challenge is truly admirable.

Marleen’s knowledge of style and design is second to none. She’s also been a huge contributor to NHG, bringing her special touch of beauty to NHG. Here’s the best part – despite already creating two successful brands, Marleen still wanted to do more. She’s all about creating more value in the beauty industry, and we are here for it!

Marleen’s also a total sweetheart with a great sense of humor. She knows how to make her clients feel like family. We’re so lucky to have her as part of the NHG family.

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Say hello to Marleen!

Marleen Pärkma, the Estonian hairstylist who’s taking the beauty industry by storm! Not only is she a celebrity hairstylist, but she’s also the founder of Wavebar salon and the Hella Hair brand. This woman is a true entrepreneur, and her ability to overcome any challenge is truly admirable.

Marleen’s knowledge of style and design is second to none. She’s also been a huge contributor to NHG, bringing her special touch of beauty to NHG. Here’s the best part – despite already creating two successful brands, Marleen still wanted to do more. She’s all about creating more value in the beauty industry, and we are here for it!

Marleen’s also a total sweetheart with a great sense of humor. She knows how to make her clients feel like family. We’re so lucky to have her as part of the NHG family.

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Say hello to Heleri!

Heleri Säämänen, the incredible woman behind NHG – our very own former top Estonian hairstylist, who specialised in blonde hair for over a decade. That’s not all – she’s also a true boss lady who took a huge leap and excelled in the business of the beauty industry. We are talking about the founder of Hairbase – a true inspiration to us all.

Don’t let her success fool you – she’s still as relatable as ever. She knows the struggles of bad hair days and can laugh at herself with the best of them. And let me tell you, she’s got some hilarious stories to share about the early days of her career. This woman is a force to be reckoned with, and she thrives when it comes to inspiring others to take initiative towards fulfilling their dreams.

If you’re looking for an inspirational woman who not only knows her things but also has a great sense of humor and a heart of gold, then you’ll love this woman. She’s a true gem, and we’re honoured to call her our founder and friend.

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Say hello to Heleri!

Heleri Säämänen, the incredible woman behind NHG – our very own former top Estonian hairstylist, who specialised in blonde hair for over a decade. That’s not all – she’s also a true boss lady who took a huge leap and excelled in the business of the beauty industry. We are talking about the founder of Hairbase – a true inspiration to us all.

Don’t let her success fool you – she’s still as relatable as ever. She knows the struggles of bad hair days and can laugh at herself with the best of them. And let me tell you, she’s got some hilarious stories to share about the early days of her career. This woman is a force to be reckoned with, and she thrives when it comes to inspiring others to take initiative towards fulfilling their dreams.

If you’re looking for an inspirational woman who not only knows her things but also has a great sense of humor and a heart of gold, then you’ll love this woman. She’s a true gem, and we’re honoured to call her our founder and friend.

NHG

Don’t just take our word for it – see what others are saying!

We’re thrilled to share our clients’ rave reviews of our new hair goal products. Achieving beautiful, healthy hair is our top priority, and we’re delighted to hear our clients are seeing great results. Try them for yourself and join the love fest!

Hair falling decreased noticeably

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NHG products arrived in my life at exactly the right moment. The long, dark winter had left its mark on my hair, which was falling out in huge amounts, not to speak of dryness and dullness. I had never tried any hair growth or regrowth boosting ampoules or products, but for the first time I felt I needed to give my hair a little treat. NHG’s ampoule treatment worked really well on my hair. Before, I had a handful of hair falling out after shampooing, but now I counted up – only 6 hairs.🤓
Saara Pius
Actress, Estonia

Easy to use

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“So first up I have a pretty normal hair type thanks to a short cut tho it gets more oily than with long hair. I use my shampoo 2-3 times per week and am absolutely in love with it. It does not leave my hair feeling heavy but keeps them nice and moisturized even if I don’t have time to use any conditioner. Easy to comb! My hair is voluminous and soft. Shampoo itself has a very subtle and pleasant smell. This hair growth serum is so easy to apply and does not leave you’re scalp feeling like it’s freezing but more like refreshed type of feel. One glass container is more than enough for one use and I usually end up using it up within two days. Also plus points for using less plastic! I cannot yet say how good the results will be but I am really looking forward to it and hopefully will finally get rid on my baby hairs thanks to the serum + hair growth vitamins!”
Liisa Leetma
Make-up artist and model, Estonia

Amazing scent!

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A wonderful scent! Slightly reminiscent of sweet peach, eucalyptus and something else I can’t think of at the moment, but it certainly wasn’t limited to just two scents😁🤍 Thanks to the amazing scent of the shampoo, the wash lasts longer than usual. A time for myself.
The serum on the scalp was an experience in itself.
I loved how the whole scalp felt nicely glowy thanks to the eucalyptus and how comfortable it was easy to apply the serum on the scalp, plus…I love the simplicity of the packaging. Simple, but stylish and eye-catching.”
Getter Jaani
Singer and actress, Estonia

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Timeline

Our journey of creating NHG hair growth stimulating products has been a labour of love. We’ve poured our hearts into every ingredient, carefully selecting each one to create high-quality, unisex products that promote healthy hair growth and combat hair loss. Our passion for helping people achieving their hair goals is what drives us to create products that we know will make a difference.

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Timeline

Our journey of creating NHG hair growth stimulating products has been a labour of love. We’ve poured our hearts into every ingredient, carefully selecting each one to create high-quality, unisex products that promote healthy hair growth and combat hair loss. Our passion for helping people achieving their hair goals is what drives us to create products that we know will make a difference.

Years Experience
Expert Partners
Happy Customers
Active Projects
FAST
Delivery
FREE SHIPPING FOR ORDERS OVER 69€
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SCIENTIFICALLY PROVEN INGREDIENTS